Totalplay Cup to measure PGA TOUR Latinoamérica players’ success starting in 2021-22
MEXICO CITY, Mexico—The PGA TOUR and Totalplay, through Grupo Salinas, announced Monday the launch of the Totalplay Cup as PGA TOUR Latinoamérica’s new season-long competition. The sponsorship takes effect starting with the 2021-22 season and features a renaming of the Tour Points List to Totalplay Cup. The player holding the top spot at the conclusion of the 2021-22 season will be crowned Totalplay Cup champion. The Totalplay Cup champion will also claim PGA TOUR Latinoamérica Player of the Year honors and will be eligible to play in all Korn Ferry Tour open, full-field events the following season.
The announcement comes as the 2020-21 PGA TOUR Latinoamérica season closes this week with the Bupa Championship presented by Volvo, set to start Thursday at PGA Riviera Maya, near Tulum. PGA TOUR Latinoamérica played its inaugural event in Mexico in September of 2012 and has in its history sanctioned 23 tournaments in the country. The Tour is staging its season finale here for the first time.
“Being able to make this historic partnership announcement with Totalplay on the heels of what has been an incredibly challenging season is a testament to the support we have received from our membership and all of our tournaments and partners throughout the region. We couldn’t be more excited about adding the Totalplay Cup to the pathway PGA TOUR Latinoamérica provides,” said Todd Rhinehart, PGA TOUR Latinoamérica Executive Director. “The Totalplay Cup, a landmark sponsorship for PGA TOUR Latinoamérica, also adds a new layer to the solid relationship between the PGA TOUR and Grupo Salinas in a market as important as Mexico, which is key to the development of golf in the region.
Totalplay is a total connectivity and entertainment platform, with technology administered by direct-to-home fiber optic. It currently offers coverage in 20 cities across Mexico, including Mexico City and its metropolitan area.
The 2021-22 PGA TOUR Latinoamérica season is expected to start in November. The first Totalplay Cup champion will be looking to follow on the successful path taken by notable PGA TOUR Latinoamérica alums Sebastián Muñoz, Nate Lashley, Mito Pereira, Lanto Griffin, Roberto Díaz, José de Jesús Rodríguez, Julián Etulain, Nelson Ledesma and Harry Higgs.
“We are very excited to strengthen our partnership with the PGA TOUR through PGA TOUR Latinoamérica as we have witnessed how golf has substantially grown in Mexico and among our clients,” said Eduardo Kuri, CEO of Totalplay. “Following Grupo Salinas’ long-standing commitment, the new Totalplay Cup is a perfect fit for us in order to continue on the path towards promoting and growing the game not only in our country but throughout the continent.”
Similar to the role the FedExCup and Charles Schwab Cup plays for the PGA TOUR and PGA TOUR Champions, respectively, the Totalplay Cup will follow a points-based system to measure players’ success throughout the PGA TOUR Latinoamérica season. The Totalplay Cup will award each regular-season tournament winner 500 Totalplay points, with 300 going to the runner-up and 190 to the third-place finisher. There is a point-scale distribution already in place, allocating points to the 55 players and ties who make the cut at each tournament.
Totalplay is a leading Triple Play provider in Mexico that, thanks to the widest direct-to-home fiber-optic network in the country, offers entertainment and technologically advanced services with the market’s highest quality and speed. It is a Grupo Salinas company (www.gruposalinas.com), a group of dynamic, fast-growing and technologically advanced companies focused on creating economic value through market innovation and goods and services. It improves standards of living, social value to improve community wellbeing and environmental value by reducing the negative impact of its business activities. Created by Mexican entrepreneur Ricardo B. Salinas (www.ricardosalinas.com), Grupo Salinas operates as a management-development-and-decision forum for the top leaders of member companies. The group of companies shares common vision, values and strategies for achieving rapid growth, superior results and world-class performance.
About PGA TOUR Latinoamérica
PGA TOUR Latinoamérica is a professional golf tour created in 2012 by the PGA TOUR in collaboration with promoters, clubs and national golf federations in Latin America. The inaugural season in 2012 featured 11 tournaments in seven countries in the Latin American region. Since then, the Tour has played tournaments in 18 different countries throughout North, Central and South America, as well as in the Caribbean.
Starting in 2021-22, the leading player at the end of the season will be awarded the Totalplay Cup, and the top-five players from the Totalplay Cup Standings will earn Korn Ferry Tour membership for the following season.